Managed outbound revenue channel for software and AI consultancies
Most software agencies struggle with outbound because broad pitches like “we build software” don't work anymore. I take your best past projects, find companies with active reasons to hire an external team, and build a repeatable sales channel that starts conversations with real decision-makers.
$930 October pilot (regularly $1,430/mo)
Why $930? Tech sales cycles take 4–8 weeks. Launching in October builds qualified pipeline before the December freeze and sets up your Q1 revenue. Limited to 3 agency spots.
Compared to an illustrative full-cycle sales hire at ~$2,000/month, plus $200+/month for tools like Apollo, Clay, and Instantly, and months of management overhead.
8–12
SQL / month
3–5
Opportunities / month
$20–35k
Average project value
$60–175k
Potential pipeline / month
Targets once the channel is running—not guarantees. SQL means a qualified sales conversation accepted by both teams. An opportunity is a distinct, active project with buyer, need and next step; it is not counted again as an SQL. Potential pipeline is 3–5 opportunities × $20–35k, not booked revenue.
The stack is included. No need to pay for Apollo, Clay, or Instantly—the research, data stack, and execution are completely handled for you.
Example · humatechlabs.com
✓ Decision ready
“We build custom software, AI and cloud.”
6-week fixed-scope rebuild of one legacy module. Your team stays on the roadmap.
Fear: outsiders break the core. Answer: their Git and CI, small scope, full code ownership.
Account finder
Describe what your team delivers. See a few accounts worth researching.
Observed · Announces a new partner integrations marketplace on its official blog.
Possible fit: integration engineering capacity for the launch. (hypothesis)
Unknown whether they use external suppliers or have budget.
Roles: VP Engineering, Head of Product, CTO
“How are you staffing the integrations roadmap after launch?”
Illustrative example · not a real company
Live channel map
Human verification controls every outward action.
01 · Foundation
02 · Sources
03 · Score + human review
Verified accounts split by timing
Route A · Strong reason now
Route B · Fit, timing unclear
CRM reactivation runs through both routes. Optional matched-audience ads use Primer or an equivalent only when enabled; media spend is scoped separately.
04 · Outcomes + learning loop
No fixed signal rule. A single weak signal is not purchase proof; combinations and weights are configured for each offer.
Sales closes. I develop the opportunity; your sales team joins and closes real opportunities.
Managed architecture
12 specialist AI agents
Collect, research and prepare
Sales Brain analytics layer
Learns from deals, delivery and live signals; scores fit and intent
Ivan’s human review & execution
Verifies claims, chooses actions and develops opportunities
Typical lead gen
Separate tools, subscriptions and research work
This channel
No need to pay for Apollo, Clay, or Instantly—the research, data stack, and execution are completely handled for you.
Typical lead gen
Broad “we build software” pitch
This channel
Specific offers chosen from won/lost deals, delivery, margins and ICP fit.
Typical lead gen
Static lead list and job titles
This channel
Hiring and funding are often just noise. We look for compounding signals: tech stack migrations, delayed in-house projects, and proven outsourcing precedent.
Typical lead gen
Same message to everyone
This channel
We identify real decision-makers—Head of Engineering, Head of Product, CTO, or CEO where relevant—tailoring the angle to their specific role.
Typical lead gen
Cold-call quotas and generic cold-email blasts
This channel
Useful LinkedIn comments and case content warm the account. Verified reason-now leads to role-specific requests, InMail, email after engagement and thoughtful follow-ups.
Typical lead gen
Repetitive chasing
This channel
Optional matched-audience case ads on LinkedIn, Meta, Reddit or X where viable. Engagement and new signals decide the next step; activation and media spend are scoped separately.
Typical lead gen
Meetings counted as the end
This channel
Replies, SQL, opportunities and win/loss feedback improve offers, scores and channel decisions. Ivan develops the opportunity; your team closes.
Proof
These are real programs Ivan has run. They are evidence of the method, not promises about your future results.
Closed peer-to-peer executive roundtable
3 months
preparation
~500
C-level execs reached
22
seats (invite only)
18
attended (82%)
For a 500-person software development company I designed and ran an invitation-only, closed-door session on moving AI from pilots into production in manufacturing. Three months of preparation: hypothesis, topic testing, partner mix, speaker recruitment, account list, personal invitations and follow-up. No sponsors, no booth, no mass invites.
The event was the vehicle, not the result. What produced pipeline was giving the right 500 executives a credible reason to enter a conversation — and then working the 18 who showed up properly.
Outcome
Figures are from real programs, rounded and anonymised where client terms require it.
Year-long webinar and content engine
12 months
continuous run
14
webinars delivered
1,900+
registrations
740
live attendees
Instead of generic thought leadership, the program was built industry by industry: recurring webinars on specific use cases, expert-led content, targeted account invitations, engagement-based follow-up and sales activation on every topic. Each session was treated as an outbound campaign with a reason to talk, not as marketing content.
Sumitomo did not come from a list. It came from an account that attended two sessions on a problem they already had, and was followed up by someone who knew exactly why.
Outcome
Figures are from real programs, rounded and anonymised where client terms require it.
Commercial packaging of delivery capability
50
case studies reviewed
11
offer hypotheses built
3
survived market testing
6 weeks
hypothesis to pipeline
Software services companies usually have strong delivery and weak commercial packaging. I worked with delivery leads, case studies, industry knowledge and available capacity to build named offers with a defined buyer, a defined trigger and defined proof — then tested each one against the live market before scaling any outreach.
Eight of eleven hypotheses died in testing — cheaply, in weeks. That is the same logic Sales Brain runs every month.
Outcome
Figures are from real programs, rounded and anonymised where client terms require it.
None of these started with “let’s send more outreach.” They started with: what would make the right buyer pay attention? Then the commercial system was built around that answer. That is the work I do.
Managed service
I own offer selection, signal research, decision-maker verification, outreach, and opportunity qualification. Your team joins real sales conversations and closes them. Optional matched-audience media spend is scoped separately.
Ivan's managed service
$930 October pilot (reg. $1,430)
Illustrative full-cycle sales hire
~$2,000 salary + $200+ stack (Apollo, Clay, Instantly)
| Ivan's service | Full-cycle sales hire | |
|---|---|---|
| Monthly operating cost | $930 October pilot / $1,430 standard | ~$2,000 salary + $200+ stack (Apollo, Clay, Instantly) + your time managing |
| Offer and ICP selection | Ivan owns it | You train and manage |
| Stack, research and verification | Included | Rep + tools |
| Activation and outreach | Included | Rep + tools |
| Management and ramp | Included | Your responsibility |
| Optional ad spend | Scoped separately | Scoped separately |
The $2,000 salary is an illustrative hiring assumption, not a sourced market median. Actual compensation, tools and ramp vary. Sales Brain makes the managed service economical, but it is not software sold to your team.
Fit
You deliver custom software but struggle to turn broad engineering capability into a differentiated offer. I identify situations where that expertise becomes commercially relevant.
You sell complex external delivery and rely heavily on referrals. I build a managed outbound revenue channel without asking you to assemble the operating stack yourself.
You need to find enterprises with active initiatives, implementation gaps and a credible reason to bring in an external specialist now.
You sell expertise and project delivery—not a software product. I test concrete commercial hypotheses against real accounts before expanding activation and outreach.
Who this is not for
I own the managed outbound process and opportunity development. Sales Brain supports the research, monitoring and qualification behind the service. Once somebody enters a real sales process, your offer, price, sales ability and delivery credibility matter too.
About me
I build and run the work that has to happen before a relevant sales opportunity—figuring out:
I work at the intersection of B2B sales, complex technology services, market research and AI automation. I built Sales Brain as the research and qualification engine behind my managed service for software-development, engineering and AI consultancies. It helps me decide where the next credible opportunity should come from; I remain accountable for the commercial judgment, strategy and quality.
This is not a lead list, an email campaign or software handed to your team. It is a managed outbound revenue channel.
ivan.l@humatechlabs.comOctober pilot: $930 for the first month, then $1,430/month for the managed service. Optional matched-audience media spend is agreed separately. Sales Brain is the engine behind the service, not software sold to your team.
Tell me what you have sold, the projects you deliver best and where margins are strongest. I’ll show you how that can become specific offers, target accounts and a working outbound channel.