Start for $1,430

Ivan Lapsha

I build sales systems that create qualified conversations.

For B2B software companies, agencies and service businesses that need pipeline but are tired of paying for leads, tools and activity that never turns into conversations.

Sales Brain$1,430/montheverything included

We find the right companies, identify why they may need you now, find the right buyers, build the approach and run the outreach.

Target: 3–5 qualified sales conversations in the first 30 days. If we deliver fewer than 3, we keep working at no additional fee until we reach the agreed minimum.

  • No setup fee
  • No annual contract
  • No Clay
  • No Apollo
  • No email infrastructure
  • No SDR to hire

You tell us what you sell. We build the pipeline around it.

Start for $1,430Talk to IvanSee the machine behind it
Ivan Lapsha, who builds and runs Sales Brain

Ivan Lapsha

B2B sales · software services · AI automation

Signal field · one reviewed queue

Continuous monitoring · human review before delivery

signals170+checks0live
tender publishedchampion movedstack deprecatedaudit deadlineroles postedvendor expiringmerger systemsintegrator named

Core · accounts that survive the outsourcing gate

// source weight

  • tender registries
  • people moves
  • tech-stack shifts
  • regulatory feeds
  • hiring signals
  • outsourcing precedent

// throughput · last 30 days

Volume is filtered down, not scaled up · illustrative

The problem

You’ve probably tried lead generation before. That is part of the problem.

Most lead generation services sell activity. Don’t judge Sales Brain by the number of emails we send — judge it by whether we create conversations with companies that could realistically buy from you.

What most lead generation sells you

  • 0

    Contacts bought

  • 0

    Emails sent

  • 0

    LinkedIn messages

  • 0%

    Open rate

  • 0%

    Reply rate

  • 0%

    AI personalisation

And at the end of the month you still ask: where are the actual opportunities?

The only number I ask you to judge

3–5

qualified sales conversations with companies that could realistically buy from you — in the first 30 days.

Not emails sent. Not open rates. Conversations.

Definition

We don’t sell leads. A name and an email address is not a lead.

A company matching your ICP is not necessarily a lead either. For us, a qualified opportunity means four things — and an account has to clear all four.

1The right company

It genuinely fits what you can sell and deliver — not just an ICP row in a database.

in 1480out 240
2A reason to approach them now

Something changed: a new CTO, a product launch, engineering hiring, capital raised, a contract won, a new market, a technology change, a regulation.

in 240out 68
3The right person

Whoever most likely owns the problem — CEO, CTO, CPO, VP Engineering, Head of Product, Operations, Transformation.

in 68out 41
4Actual interest

They respond positively and agree to a real sales conversation. That is the outcome we are working toward.

in 41out 4

Before outreach

What can we sell that somebody has a reason to buy?

This matters especially for software companies and agencies. Capability is not an offer. Before scaling outreach, we turn what you can deliver into concrete commercial hypotheses and test them against the real market.

What you have

  • 50 case studies
  • 20 technologies
  • 10 industries
  • 100 engineers
  • 5 service lines

None of those is automatically an offer.

What I ask first

  • What have you sold successfully?
  • What are you particularly good at?
  • Which previous projects can become proof?
  • Where is the market changing?
  • Who is already spending money on the problem?
  • What makes somebody act now?
  • What can you deliver profitably?

What we take to market

  • Manufacturers moving AI pilots into production, no internal MLOps capacity.
  • Fintech products facing a compliance deadline with no front-end bench.
  • Scale-ups post-raise hiring engineers faster than they can onboard them.

Concrete commercial hypotheses, tested against the real market — illustrative examples.

How it works

We start selling from the first month

You don’t spend three months setting up software before anything happens.

Month 1

Find what gets a response.

We start with your offer, strongest cases, customers and the markets you want to grow in, then define the first commercial hypotheses: who to target, what is happening inside those companies, why they could need you now, who to approach and what to say. Sales Brain starts researching accounts, identifying buyers and running outreach.

Objective · 3–5 qualified sales conversations

We are not building the perfect system first. We are finding evidence of what the market responds to.

Month 2

Double down on what works.

Now we have real market feedback: which industries respond, which offers get attention, which signals correlate with interest, which buyer roles engage, which cases create credibility, which messages lead to conversations. We stop spending effort on weak hypotheses.

Objective · Make the pipeline more predictable

Capacity moves behind the hypotheses that are already producing results.

Month 3

Turn it into a repeatable motion.

More accounts, more signal sources, more buyer coverage, more variations of the winning offer, better follow-up, new hypotheses alongside the proven ones. By this point Sales Brain is a continuously learning commercial system, not just prospecting.

Objective · Know where your next opportunities come from

Most clients simply keep it running. The default is: we run the machine, you take the meetings.

Scope

What Sales Brain actually does

Six jobs, run for you every week. Click any card for the detail.

Inside

What runs under the $1,430

Thirteen specialist AI agents with a human in the loop. Each has one job and one thing it refuses to do; volume drops at every gate, on purpose.

Handoff chain · each agent passes forward less than it received

  1. 1Hypothesis IdentifierWhat you can sell in the next 60 days
  2. 2Signal HunterCompanies where something just changed
  3. 3Outsourcing GatekeeperOnly accounts that buy external deliverygate
  4. 4Account ResearcherThe situation, tagged Confirmed / Inferred / Unknown
  5. 5CRM ArchaeologistYour own history reattached to the account
  6. 6Fit ScorerPursue · Watch · Passgate
  7. 7Buyer MapperProblem owner, participants, incumbent vendors
  8. 8Contact VerifierA reachable route, or a labelled gap
  9. 9Proof MatcherThe case you are allowed to use
  10. 10Message DrafterOne angle tied to the evidence
  11. 13Named OperatorHuman review before anything is deliveredgate
  12. 11Reply ReaderReal interest, quoted
  13. 12Pipeline AnalystWhat converted → back into step 1

Default mode · propose, do not send. Nothing leaves without your approval.

Workload board · looked at vs. passed forward

reviewed passed on
  • 1Hypothesis Identifier12 → 5
  • 2Signal Hunter1,480 → 610
  • 3Outsourcing Gatekeeper610 → 84
  • 4Account Researcher84 → 61
  • 5CRM Archaeologist61 → 44
  • 6Fit Scorer44 → 31
  • 7Buyer Mapper31 → 31
  • 8Contact Verifier31 → 26
  • 9Proof Matcher26 → 24
  • 10Message Drafter24 → 24
  • 11Reply Reader24 → 9
  • 12Pipeline Analyst9 → 9
  • 13Named Operator12 → 12

Illustrative daily volumes for one installed brain

See every agent, signal family and gate in detail

Output

What lands on your seller’s desk

Not a list of names. A reviewed commercial situation, ready for a decision.

Account ready for review · illustrative

Riverbend Community Credit Union

$480M assets · 6 branches · Ohio

Decision: Pursue
What changed
Confirmed
First-ever Head of Digital Banking hired; board approved 2026 digital-transformation budget; instant-payments compliance deadline forces core modernization by Q3.
Why this may create external work
Inferred
Internal IT is 4 people keeping the core running. The deadline is fixed; hiring will not cover it in time. A bounded digital-channel and integration workstream must go outside.
Does the company outsource software work?
Confirmed
Yes. The integration layer on the previous digital-channel project was delivered by Great Lakes Digital Partners (regional integrator), and the 2022 mobile-banking refresh was outsourced to Finastra Consulting. A procurement route and vendor precedent already exist. Internal IT is not set up to lead a modernization workstream.
What your agency already knows
Confirmed
SDR touched them in 2024 with no response. Reason now visible: no digital owner existed then.
Who owns the problem
Confirmed
M. Gonzalez · Head of Digital Banking. Verified current role, work email, LinkedIn profile.
Relevant proof
Confirmed
Your community-bank core-integration case is the closest approved match.
What remains unknown
Unknown
Budget size; RFP or direct negotiation.

Next action · dual-track approach

Track A — direct to owner

Message M. Gonzalez with a short note connecting her mandate, the instant-payments deadline and your community-bank core-integration case. Offer a 20-minute scoping call before any RFP is drafted.

Track B — through the integrator

Contact the engagement lead at Great Lakes Digital Partners. They know the environment, likely have the buyer relationship and may subcontract the integration work rather than compete. Position your bench as a plug-in team they can white-label.

Both tracks run in parallel over 5 business days.

Proof

Proof, but not the usual kind

I don’t measure my work by emails sent or meetings on a calendar. The more useful proof is whether I can create a commercial motion from scratch, make it credible to senior buyers, and turn it into real market access.

Closed peer-to-peer executive roundtable

Deutsche Telekom and Munich Re at one table, built from zero

3 months

preparation

~500

C-level execs reached

22

seats (invite only)

18

attended (82%)

For a 500-person software development company I designed and ran an invitation-only, closed-door session on moving AI from pilots into production in manufacturing. Three months of preparation: hypothesis, topic testing, partner mix, speaker recruitment, account list, personal invitations and follow-up. No sponsors, no booth, no mass invites.

  • Deutsche Telekom
  • Munich Re
  • Mercedes-Benz
  • Manufacturing / Fortune 500

The event was the vehicle, not the result. What produced pipeline was giving the right 500 executives a credible reason to enter a conversation — and then working the 18 who showed up properly.

Outcome

  • Follow-up meetings31
  • MQL26
  • SQL20
  • Opportunities7
  • Closed won2 · 29%

Figures are from real programs, rounded and anonymised where client terms require it.

Year-long webinar and content engine

Continuous demand for a computer vision company, including Sumitomo

12 months

continuous run

14

webinars delivered

1,900+

registrations

740

live attendees

Instead of generic thought leadership, the program was built industry by industry: recurring webinars on specific use cases, expert-led content, targeted account invitations, engagement-based follow-up and sales activation on every topic. Each session was treated as an outbound campaign with a reason to talk, not as marketing content.

  • Sumitomo
  • Enterprise manufacturing
  • Computer vision

Sumitomo did not come from a list. It came from an account that attended two sessions on a problem they already had, and was followed up by someone who knew exactly why.

Outcome

  • Engaged accounts210
  • MQL132
  • SQL48
  • Opportunities16
  • Closed won4 · 25%

Figures are from real programs, rounded and anonymised where client terms require it.

Commercial packaging of delivery capability

Turned engineering capacity into offers sales teams could actually sell

50

case studies reviewed

11

offer hypotheses built

3

survived market testing

6 weeks

hypothesis to pipeline

Software services companies usually have strong delivery and weak commercial packaging. I worked with delivery leads, case studies, industry knowledge and available capacity to build named offers with a defined buyer, a defined trigger and defined proof — then tested each one against the live market before scaling any outreach.

  • What exactly are we selling?
  • Who has a reason to buy?
  • What changed?
  • What proof do we have?

Eight of eleven hypotheses died in testing — cheaply, in weeks. That is the same logic Sales Brain runs every month.

Outcome

  • Accounts tested340
  • Replies61
  • Qualified conversations27
  • Opportunities9
  • Closed won3 · 33%

Figures are from real programs, rounded and anonymised where client terms require it.

None of these started with “let’s send more outreach.” They started with: what would make the right buyer pay attention? Then the commercial system was built around that answer. That is the work I do.

Included

Everything you would normally need is already inside

You do not need to buy and coordinate Clay, Apollo, lead databases, email infrastructure, enrichment, AI writing tools, signal tools, prospecting workflows, another CRM add-on — or an SDR just to operate all of them. You buy the outcome, not the stack.

Clay
Apollo / ZoomInfo
Intent feeds
AI writers and sequencers
Analysts and spreadsheets

One managed service

Sales Brain runs data, research, verification and decision

  • Clay

    Enrichment and workflows

    What to research and which evidence matters

  • Apollo / ZoomInfo

    Company and contact data

    Whether to pursue the account and who owns the problem

  • Intent feeds

    Signals and activity

    Whether the change creates externally deliverable work

  • AI writers and sequencers

    Messages and sends

    The hypothesis, buying route, proof and safe claim

  • Analysts and spreadsheets

    Manual research

    The decision, next action and reusable memory

Compare

Compare the alternatives

Sales Brain: $1,430/month, all in. You don’t manage the people, the tools or the process. You focus on the conversations.

  • Sales Brain

    $1,430

  • Eastern Europe SDR

    up to ~$2,500 + stack

  • US SDR

    up to ~$8,000 OTE + stack

Sales Brain compared with hiring an SDR
 Sales BrainEastern Europe SDRUS SDR
Monthly cost$1,430~$1,500–$2,500+~$6,500–$8,000+ OTE
Prospecting toolsIncludedExtraExtra
Data & enrichmentIncludedExtraExtra
Email infrastructureIncludedExtraExtra
Signal monitoringIncludedUsually manualUsually manual
Account researchIncludedRep does itRep does it
Buyer mappingIncludedRep does itRep does it
Contact enrichmentIncludedTools requiredTools required
Message researchIncludedRep does itRep does it
Outreach executionIncludedIncludedIncluded
HiringNoneRequiredRequired
Typical rampStart immediately2–3+ months2–3+ months
ManagementIncludedYour responsibilityYour responsibility
Turnover riskNone for youYoursYours
Initial commitment$1,430Hire + salary + stackHire + salary + stack

Why only $1,430?

Traditional prospecting requires people to spend hours building lists, researching companies, finding contacts, reading websites, checking signals, matching case studies, writing messages and updating the CRM — then doing it again tomorrow. Sales Brain uses AI agents and automation for much of that work.

Human judgment stays where it matters: choosing what to sell, evaluating opportunities, challenging bad assumptions, selecting the angle and improving the commercial strategy.

This isn’t an AI SDR.

An AI SDR can automate outreach. That is useful. But automating the wrong offer to the wrong company still produces nothing. The harder problem happens before outreach:

  • What should we sell?
  • Who should we sell it to?
  • Why would they care now?
  • Who inside the company owns the problem?
  • What evidence makes our approach credible?

AI is how we make it economical. It is not the thing you are buying.

The guarantee

I don’t want you taking a six-month bet on whether this works

So the first engagement is deliberately simple.

  1. 01

    Agree the definition

    Before we begin, we agree on what counts as a qualified sales conversation.

  2. 02

    Run the system

    One month. Research, signals, buyers, approach and outreach — all included.

  3. 03

    Measure the outcome

    Target 3–5 qualified conversations in the first 30 days.

  4. 04

    Minimum, or we keep going

    Below 3, we continue at no additional fee until the agreed minimum is reached.

Fit

Who this works best for

Software development companies

You have good delivery capability but struggle to turn it into a differentiated offer. We identify market situations where your expertise becomes relevant and build outreach around them.

B2B agencies

You have referrals and existing clients but no predictable outbound engine. We build one without requiring you to assemble an SDR team and prospecting stack.

B2B service companies

You know companies need what you do. The problem is finding them at the right moment and reaching the right person.

Companies testing a new offer

Instead of spending months building a GTM plan, we test the idea against real prospects. Responses give us the answer.

Who this is not for

  • If you need somebody to buy a list and blast 20,000 emails, there are cheaper ways to do it.
  • If you want guaranteed revenue without participating in sales calls, this will not solve that either.

We can own prospecting, research, outreach and the creation of qualified conversations. Once somebody enters a real sales process, your offer, price, sales ability and delivery credibility matter too.

Ivan Lapsha

About me

Ivan Lapsha

I’m not particularly interested in conventional lead generation. The part of sales I care about comes earlier — figuring out:

  • What will sell.
  • Who is likely to buy it.
  • What makes them care now.
  • How we prove we understand their situation.
  • How to systematically find more companies like them.

I work at the intersection of B2B sales, software services, market research and AI automation. Sales Brain grew out of repeatedly seeing the same problem: companies don’t necessarily lack leads. They lack a system for deciding where the next good opportunity should come from.

You don’t need more leads. You need more reasons for the right companies to talk to you.

ivan.l@humatechlabs.com

Sales Brain finds the companies, researches the opportunity, identifies the buyer and runs the approach.

$1,430/month. Everything included. Target: 3–5 qualified sales conversations in the first 30 days. No setup fee. No long-term contract. No prospecting stack to buy. No SDR to hire.

Start the first 30 daysTalk to Ivan

Not sure if your offer is ready for outbound? Tell me what you’re selling and who you’re currently trying to sell it to. I’ll tell you whether I think Sales Brain can realistically create conversations around it.